What’s So Special About DITA Eyewear?

We are always searching for the most stylish ranges of eyewear, and we are pleased to introduce the DITA brand, a brand that speaks opulence.

Since 1995, Japanese designers and friends John Juniper and Jeff Solorio have used their extensive experience and design flair to craft stylish eyewear that is inspired by vintage designs from the 1950’s through to the 1980’s.

Designs Which Exceed Expectations

It is easy to see why DITA designs are so popular, especially the array of limited-edition styles which are a true reflection of the exquisite craftsmanship of the design team. Each pair takes an impressive six months to manufacture, from the initial research and development through to the design completion, and it is this level of quality which you will feel every time you wear a pair of DITA glasses. The designs truly exceed every expectation, and it is not hard to see why this brand sets the highest standards for luxury eyewear.

Why are DITA designs so popular?

When it comes to DITA designs, the frames range from bold designs through to new interpretations of timeless classics and with more than 30 years’ experience, the team certainly know what they are doing.  Whether you are a fan of the aviator shape, cat style, round, square or more vintage styles, the DITA range of glasses and sunglasses are sure to impress.

With inspiration taken from both the Eastern and Western worlds, the designs create a perfect harmony with frames that are truly considered the finest and most luxurious eyewear in the world. Think of the DITA team as the leaders of the industry, in a similar way to master watchmakers these designers provide a timeless style which is increasingly hard to find in a modern, fast-fashion world.

What is great about DITA?

The DITA master craftsman are true artisans, and when you hold a pair of DITA glasses you can clearly see that the team have truly perfected their crafts. Every pair of exquisite glasses embody the perfect combination of traditional design with modern techniques, and with inspiration taken from decades of design styles, the DITA range is an art form in itself.

The following are just some of the reasons why DITA frames are such a luxurious choice:

  • It takes 100 highly experienced craftsmen to design a single DITA frame.
  • Many of the DITA artisans have more than 50 years’ experience in the craft.
  • The attention to detail is unrivalled and manufacturing a single frame can involve up to 320 steps.

Which celebrities wear DITA eyewear?

Over the years the brand has earnt an enviable reputation with discerning clientele, including celebrities within popular culture, style icons, sporting professionals and popular entertainers, such as John Mayer, Lupe Fiasco, Nick Wooster, and the art director of Vogue, Juan-Carlos Castro.

The brand is clearly held in high regard, and with the world’s most influential fashion stylists, editors and trendsetters often opting for DITA, you will certainly be in great company. It is the support from these individuals which continues to affirm the DITA range as a premium brand, and we are proud to be able to offer these exquisite designs to our customers.

Our Relationship with DITA Eyewear

We launched DITA Eyewear in our Whitton branch. The collection has been very successful and we would love for you to pop in and try them on. 

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